CSAB, in partnership with the Department of Tourism Region VI and Negros Island Region, conducted the Filipino Brand of Service Excellence (FBSE) Training for its Tourism and Hospitality Management students on October 23, 2025.
Facilitated by Dr. Maria Amihan T. Panes and Ms. Angeles E. Gabinete, the session emphasized the 7Ms of Filipino Values and the importance of delivering service that is authentic, heartwarming, and proudly Filipino.
The training not only strengthened students’ employability and professionalism but also inspired them to live out the Augustinian values of love, community, truth, and service, preparing them to lead with compassion and excellence in the tourism industry.
Conducted under the Tourism Industry Skills Program (TISP), the initiative underscores CSAB’s commitment to nurturing globally competitive and values-driven tourism professionals.
